The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post
adidas direct marketing strategy plan outline | Release | Yeezy 350 V2 CMPCT Slate Red | HotelomegaShops Sneakerblog
How Kanye West Made Yeezy Brand a Success
adidas Plans To Sell Yeezy Designs Without Ye | SneakerNews.com
The Yeezy Effect: Dear Marketing Magazine...
Inside the Raging Yeezy Boost Aftermarket | GQ
Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Times
The Yeezy World-Domination Plan Is Working | GQ
As sales decline, Adidas faces pressure to find Yeezy fix | Reuters
Adidas to Sell Yeezy Products Under New Name After Split With Kanye West – The Hollywood Reporter