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1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn
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Universo Magazine - How did Tommy Hilfiger become famous? In 1985, to help Tommy launch his first collection, Hilfiger hired advertiser and graphic designer George Lois to make a billboard for the
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