The real impact and effectiveness of Gillette's '#metoo' ad
One Gender Scholar's Response to the Gillette Ad Controversy by Dr. Susan Dobscha – GENMAC: Gender, Markets & Consumers
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette Gets WOKE and Goes BROKE! - YouTube
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Is the Gillette "We Believe the Best Men Can Be" Ad a Good or Bad Thing? | The Swaddle
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Hopping on the woke bandwagon'
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Where Self-Interest Ends and Social Responsibility Begins
Gillette - Gillette updated their profile picture.
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
/arc-anglerfish-arc2-prod-pmn.s3.amazonaws.com/public/U7WPSRXLGVDULB7R33BLTHNAVU.png "Did Gillette show us the best an ad can be? | Opinion")
Did Gillette show us the best an ad can be? | Opinion
Gillette, APA Fight 'Toxic Masculinity' | National Review
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
The best an ad can be: no regrets for Gillette after controversial campaign
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
