![FILE--Customers shop at a sportswear store of New Balance in Shanghai, China, 11 March 2015. US-based sports shoe maker New Balance Shoes & Appare Stock Photo - Alamy FILE--Customers shop at a sportswear store of New Balance in Shanghai, China, 11 March 2015. US-based sports shoe maker New Balance Shoes & Appare Stock Photo - Alamy](https://c8.alamy.com/comp/W8HJBY/file-customers-shop-at-a-sportswear-store-of-new-balance-in-shanghai-china-11-march-2015-us-based-sports-shoe-maker-new-balance-shoes-appare-W8HJBY.jpg)
FILE--Customers shop at a sportswear store of New Balance in Shanghai, China, 11 March 2015. US-based sports shoe maker New Balance Shoes & Appare Stock Photo - Alamy
![China court rules against New Balance in trademark case, orders it to pay $1m, Business News - AsiaOne China court rules against New Balance in trademark case, orders it to pay $1m, Business News - AsiaOne](https://media.asiaone.com/sites/default/files/styles/article_main_image/public/original_images/Jun2016/20160629_850_newbalancetrademark_internet.jpg?itok=6eTCC5t2)
China court rules against New Balance in trademark case, orders it to pay $1m, Business News - AsiaOne
![FILE--View of a sportswear store of New Balance in Shanghai, China, 13 January 2016. New Balance has successfully sued three local shoemakers who Stock Photo - Alamy FILE--View of a sportswear store of New Balance in Shanghai, China, 13 January 2016. New Balance has successfully sued three local shoemakers who Stock Photo - Alamy](https://c8.alamy.com/comp/W7KRGF/file-view-of-a-sportswear-store-of-new-balance-in-shanghai-china-13-january-2016-new-balance-has-successfully-sued-three-local-shoemakers-who-W7KRGF.jpg)
FILE--View of a sportswear store of New Balance in Shanghai, China, 13 January 2016. New Balance has successfully sued three local shoemakers who Stock Photo - Alamy
![FILE--Customers shop for New Balance sports shoes at an outlets mall in Shanghai, China, 21 February 2015. US-based sports shoe maker New Balance Stock Photo - Alamy FILE--Customers shop for New Balance sports shoes at an outlets mall in Shanghai, China, 21 February 2015. US-based sports shoe maker New Balance Stock Photo - Alamy](https://c8.alamy.com/comp/W8HJNP/file-customers-shop-for-new-balance-sports-shoes-at-an-outlets-mall-in-shanghai-china-21-february-2015-us-based-sports-shoe-maker-new-balance-W8HJNP.jpg)
FILE--Customers shop for New Balance sports shoes at an outlets mall in Shanghai, China, 21 February 2015. US-based sports shoe maker New Balance Stock Photo - Alamy
![New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/04/24/981c81ac-8565-11ea-8863-2139a14b0dea_1320x770_181028.jpg)
New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post
![New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/04/24/2b833dec-8565-11ea-8863-2139a14b0dea_image_hires_181028.jpg)
New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post
![SHANGHAI, CHINA - DECEMBER 5, 2020 - Sports shoes, clothing brand New Balance NB (New Balance) store in Shanghai, China, Dec. 5, 2020. (Photo by Xing Yun / Costfoto/Sipa USA Stock Photo - Alamy SHANGHAI, CHINA - DECEMBER 5, 2020 - Sports shoes, clothing brand New Balance NB (New Balance) store in Shanghai, China, Dec. 5, 2020. (Photo by Xing Yun / Costfoto/Sipa USA Stock Photo - Alamy](https://c8.alamy.com/comp/2E5GB4X/shanghai-china-december-5-2020-sports-shoes-clothing-brand-new-balance-nb-new-balance-store-in-shanghai-china-dec-5-2020-photo-by-xing-yun-costfotosipa-usa-2E5GB4X.jpg)