Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
A look into how Nike (NYSE: NKE) is achieving its Purpose 2025 environmental, diversity and workforce goals - Portland Business Journal
Nike's Brand Strategy: Purpose, Mission and Positioning by ThinkBastien | Brand strategy, Brand purpose, Brand book
They are walking the walk': Nike's Kaepernick campaign walks the talk on brand purpose - Digiday
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration